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From the Executive Director's Desk

“From the Executive Director’s Desk” is my personal corner to share thoughts, ideas, updates, and a little bit of everything in between. From Chamber happenings to community highlights (and the occasional opinion), it’s a glimpse into the day-to-day of leading, growing, and loving our local business community.
Image for First Impressions Matter: What Customers Notice Before a Word Is Spoken
Monday, January 26, 2026
First Impressions Matter: What Customers Notice Before a Word Is Spoken

Customers form opinions about a business in just a few seconds. From curb appeal to the moment someone walks through the door, first impressions influence trust, comfort, and loyalty. This post explores simple, intentional ways businesses can create welcoming experiences that leave a lasting impact.

Tamara Coleman

(0) Comments First ImpressionsCustomer ExperienceSmall Business TipsLocal BusinessBusiness MarketingCustomer ServiceBrand PerceptionCurb AppealDigital PresenceBusiness Best Practices
Image for Boosting Foot Traffic Without Relocating: Smart, Practical Tips for Local Businesses
Wednesday, October 22, 2025
Boosting Foot Traffic Without Relocating: Smart, Practical Tips for Local Businesses

Increasing foot traffic doesn’t always mean changing your location. By understanding your ideal customer, creating inviting experiences, partnering with your Chamber, and making small but impactful updates to your storefront, you can turn your business into a destination. These practical strategies are designed to help local businesses attract the right visitors, boost engagement, and grow sales right where they are.

Tamara Coleman

(0) Comments Increase TrafficSmall Business TipsFoot TrafficLocal Business GrowthMarketing StrategiesCustomer Engagement

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