Small Business Owners: It’s Time to Think Big
As a small business owner, it's easy to get bogged down in the day-to-day operations of your business. You're constantly juggling tasks like managing inventory or staff, paying bills, and dealing with customer service issues. It can be challenging to find time to think about the big picture, let alone act on it. However, it's essential to think bigger if you want your business to grow and thrive. Now’s as good a time as any.
How Thinking Bigger Can Help You GrowHere are some reasons why thinking bigger is so important to your small business. Thinking bigger helps you:
- Set and achieve goals: If you're only focused on the day-to-day tasks of your business, you may not have a clear vision of where you want your business to be in the next year, five years, or ten years. By thinking bigger, you can set ambitious goals that inspire you and your team. These goals can help you stay focused and motivated, even when the going gets tough.
- Stay ahead of or stand out from the competition: When you're running a small business, it's easy to get stuck in a rut. You may be doing things the same way you've always done them. By thinking bigger, you can stay ahead of the curve and be a leader in your industry. When buyers look at you and what you offer versus what the competition has, you can make an impression if you’re focused on their needs, including what they’ll need in the future. It also gives you the ability to charge more than what others are doing because you’re offering what they don’t.
- Attract top talent: Talented employees want to work for companies that are innovative and forward-thinking. By thinking bigger and setting ambitious goals, you can create a culture that attracts the best and brightest employees.
- Expand your customer base: If you're only focused on serving your existing customers, you may be missing out on opportunities to reach new markets. By thinking bigger, you can identify new customer segments, create new products or services, and expand your reach.
- Get recognized. Thinking big means you’re innovating and trying new things. Not only does this differentiate your business from the competition but also may help you get recognized, win awards, and receive additional publicity for your efforts. If you’re doing something that no one else has done, you may also find that people come to you for your expertise, which may translate to a spin-off business or consulting/expert/keynote opportunities.
5 Ways to Think BiggerTry these suggestions:
- Set aside time for strategic thinking: Schedule a regular time to think about the big picture of your business. This could be a weekly meeting with yourself or a brainstorming session with your team. Don’t expect the ideas to come just because you’re sitting at your desk waiting. Sometimes activity brings on strong ideas. Ever notice how walking, driving in your car, or taking a shower is often when the best ideas come to you? Make time for activities that help you think and be ready to capture your ideas on paper, on your phone, or through an audio recording.
- Focus on your core values and mission: Think about why you started your business in the first place and what you want to achieve in the long term. This can help guide your strategic thinking and decision-making.
- Look outside your industry for inspiration: Attend conferences or read books and articles about businesses in other industries. You may find ideas that you can adapt to your own business.
- Be willing to take risks: Thinking bigger often means taking risks and trying new things. Be willing to step out of your comfort zone and take calculated risks that have the potential to pay off big in the long run.
- Stop settling. One of the many reasons some business owners don’t take risks is because they figure staying with what they know is safer. It absolutely is. Just ask Blockbuster.
Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and wishes there was an AI tool for parenting so it could write a script for her.