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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20170525T170000Z
DTEND:20170525T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Live Webinar: How to Generate Direct Revenue from Your Marketing Program
DESCRIPTION:Most global organizations develop their marketing departments to maximize reach and frequency and then describe the value of our products and services. This is a failed model.\n\n\n\nWhat if your marketing could create such a value for your consumers that it begins to pay for itself?\n\n\n\nIn this entertaining presentation\, Content Marketing Institute founder Joe Pulizzi will detail how you can transform your marketing organization into a true profit center. \n\n\n\nYou'll learn how to:\n\n	Create valuable subscribers that opt-in to your content\n	Develop a content destination as an asset for the organization\n	Monetize the content asset and generate direct and indirect revenues\n	Take the steps necessary to start this change in your company\n\nABOUT THE PRESENTER\n\nJoe Pulizzi: Founder\, Content Marketing Institute\, Content Marketing Institute\n\nJoe Pulizzi is founder of  Content Marketing Institute\, a UBM company\, the leading education and training organization for content marketing\, which includes the largest in-person content marketing event in the world\, Content Marketing World.
X-ALT-DESC;FMTTYPE=text/html:<br />\nMost global organizations develop their marketing departments to maximize reach and frequency and then describe the value of our products and services. This is a failed model.<br />\n<br />\nWhat if your marketing could create such a value for your consumers that it begins to pay for itself?<br />\n<br />\nIn this entertaining presentation\, Content Marketing Institute founder Joe Pulizzi will detail how you can transform your marketing organization into a true profit center.&nbsp\;<br />\n<br />\n<strong>You&#39\;ll learn how to:</strong>\n<ul>\n	<li>Create valuable subscribers that opt-in to your content</li>\n	<li>Develop a content destination as an asset for the organization</li>\n	<li>Monetize the content asset and generate direct and indirect revenues</li>\n	<li>Take the steps necessary to start this change in your company</li>\n</ul>\n<strong>ABOUT THE PRESENTER<br />\n<a href="https://stlouis.score.org/author/joe-pulizzi">Joe Pulizzi</a>: Founder\, Content Marketing Institute\, Content Marketing Institute</strong><br />\nJoe Pulizzi is&nbsp\;founder of&nbsp\;&nbsp\;Content Marketing Institute\, a UBM company\, the leading education and training organization for content marketing\, which includes the largest in-person content marketing event in the world\,&nbsp\;Content Marketing World.\n<div>&nbsp\;</div>\n\n<div>&nbsp\;</div>\n
LOCATION:Live Webinar
UID:e.1642.8369
SEQUENCE:3
DTSTAMP:20260528T070853Z
URL:https://business.phlcoc.net/events/details/live-webinar-how-to-generate-direct-revenue-from-your-marketing-program-8369
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